Jake’s Bait and Tackle is a family-owned tackle shop with deep roots in the Winchester, Virginia community. Since 2012, we’ve been helping anglers of all experience levels gear up, get out, and catch more fish in the beautiful Shenandoah Valley and beyond.

The shop was founded by Jerry, a lifelong fisherman with a passion for the outdoors and a dream to create a place where fellow anglers could find top-quality gear, expert advice, and a welcoming atmosphere. He named the store “Jake’s” not just after his grandson, but because “Jake” sounded like the kind of name you’d expect from an old-time fisherman—reliable, seasoned, and friendly. That spirit of tradition and authenticity is at the heart of everything we do.

Today, Jake’s continues to offer an unmatched selection of fishing gear, live bait, and trusted brands like Shimano, Daiwa, Megabass, Berkley, and more. Our staff are experienced anglers who love to share local fishing tips, current conditions, and honest product recommendations to help you get the most out of every cast.

Whether you’re chasing trophy bass, hitting the trout streams, or just introducing your kids to fishing for the first time, Jake’s is here to help. We’re proud to support local tournaments, youth programs, and conservation efforts to ensure our waters stay healthy and full of fish for generations to come.

Visit us in-store in Winchester, give us a call, or shop online—we’re always ready to help you make your next fishing trip a great one.